[DOWNLOAD] "Siteasy Furniture Company Goes International (Cases) (Case Study)" by Journal of the International Academy for Case Studies ~ eBook PDF Kindle ePub Free

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eBook details

• Title: Siteasy Furniture Company Goes International (Cases) (Case Study)
• Author : Journal of the International Academy for Case Studies
• Release Date : January 01, 2007
• Genre: Law,Books,Professional & Technical,
• Pages : * pages
• Size : 268 KB

Description

CASE DESCRIPTION The primary subject matter of this case is the first introduction of a company's products into International Markets. Secondary issues include conducting secondary market research by small firms in foreign markets; international terms of trade; identifying relevant tariffs; market segmentation; exchange rates and exchange rate fluctuation. This case has a difficulty level of 4-5 and is targeted at business students in a first course in international business or international marketing. The case can be used either as an introductory course case, as it covers many of the problems typically encountered as a business expands into international business, or as a relatively straightforward functional case on pricing in the international environment. One hour of class time should be sufficient to handle the case discussion and students should budget 3-4 hours of time for case preparation.

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